We welcome you to experience this gorgeous Melbourne Wedding Dress Showroom, designed to inspire every bride-to-be.

Swathed in rose pinks and golds, we couldn’t be prouder of our plush, sparkling wedding dress showroom. This is the place where brides can immerse themselves in the ultimate fitting experience. Brides and debutantes can choose from the unique and exclusive collection of off-the-rack bridal gowns, or they can create their own design with head designer, Daphne Kalaitzis.
The Allure Bridal Couture showroom is located in the south-eastern suburbs of Melbourne, nestled amongst chic suburbs such as Bentleigh, Carnegie, Caulfield, Elsternwick, Glenhuntly, McKinnon, Ormond, and St Kilda. Brides travel from all over Melbourne and Regional Victoria to enjoy the Allure Bridal experience. Daphne and the design team always look forward to partnering with beautiful, excited brides whilst bringing their wedding dress design and vision to life.

Allure Bridal Couture - Inside Wedding Dress showroom opt 1000x600
Allure Bridal Couture Wedding Dress Showroom Melbourne 2
Allure Bridal Couture- wedding dress showroom champagne
Eve 50s silk box pleated gown back view holding curtain

Our luxurious and plush wedding dress showroom located in Murrumbeena, Victoria, is a romantic space to dream and design your future wedding dress.

It is the final destination in the journey to find your custom-made designer wedding dress in Melbourne.
We source our fabrics and silk from the finest stores in Europe and offer the best in French lace and crystals to craft bespoke designs.

With Allure Bridal Couture, you know that your gown will be entirely unique, and the wedding dress creation process will be an unforgettable experience.
A sophisticated and opulent space, our bridal dress showroom features everything you need to enjoy your wedding dress consultations and fittings – including Champagne!
Book your private consultation to experience this divine wedding gown showroom in Melbourne!

Allure Bridal Couture- wedding accessories jewellery
Allure Bridal Couture- wedding veil velvet couch opt
Allure Bridal Couture- wedding accessories headbands opt
Allure Bridal Couture- hanging wedding dresses


81 Poath rd
Murrumbeena, VIC 3163


(03) 9568 1852


By Appointment